Welcome to the NEW theaiatrust.com
In today’s digital world, user experience is paramount. Companies across various industries are constantly seeking ways to improve their online presence, enhance their user experience, and make shopping or browsing easier and more enjoyable. Knowing how critical this experience is, the AIA Trust has been working through 2024 to improve our space on the web. We’re pleased to present to you a complete overhaul of our website, complete with a sleek new look, a streamlined navigation system, and an exciting new feature: the Product Finder.
See what our new website has in store for you
A Fresh Look and Feel
Our newly revamped website embraces a modern design that complements our parent organization. Gone are the days of getting lost in our content (we have so much!). The new site incorporates a clean, minimalist aesthetic that focuses on intuitive navigation and easy access to key features. Every detail has been carefully considered to improve user engagement, ensuring visitors can easily find what they’re looking for without unnecessary distractions and also get back to where they started with the help of “breadcrumbs” at the top of the pages.
The fonts are modern and legible, and the design is responsive, making it perfect for browsing on any device, whether you’re using a desktop computer, tablet, or smartphone. The site’s visuals are not only eye-catching but also designed to guide users through an effortless journey.
A Strong Focus on ADA Compliance and Accessibility
A key priority in the redesign of the website was ensuring full ADA compliance and enhancing accessibility for all users. We paid careful attention to creating an inclusive experience by implementing features that cater to users with diverse needs. These include optimized screen reader compatibility, keyboard navigation options, and high-contrast modes for users with visual impairments. By incorporating these accessibility features, the website is now more user-friendly offering everyone the same seamless and enjoyable experience. This commitment to accessibility reflects our dedication to making sure all users can navigate the site effortlessly and find the AIA Trust products and resources they need.
An Enhanced Experience for AIA Components
In addition to the website’s overall improvements, a piece we felt strongly about creating was a landing page designed specifically in support of AIA Components. When arriving on this page they are greeted with content on benefits, grants, and resources that are carefully curated based on their needs and with the intent of making their time on our site efficient as we know how busy their days are supporting our members. By focusing on delivering a more focused and relevant experience, the landing page helps to making their journey on the site even more seamless and engaging.
Meet the Product Finder
One of the standout features we are particularly excited about on the website is the Product Finder. This innovative tool has been designed with members and non-members in mind, offering a quick and efficient way to search for products based on specific needs and preferences. Whether in search of benefits for yourself or for your firm, the Product Finder simplifies the process and eliminates the hassle of sifting through countless pages.
The Product Finder’s smart filtering system is one of its key features. Users can narrow down their search by selecting filters like:
- Who are you visiting for?: Based on whether you are in search of products or resources for yourself or your firm, the product finder will sort applicable offerings.
- Products : You’ll get to select as many as you need – Insurance, Retirement, Legal
- Features: Filter based on membership or not and if you’re a member, are you a new one?
With just a few clicks, the Product Finder quickly narrows down the available options, providing users with a curated list of products that match their exact requirements. This makes the browsing experience faster and more personalized, helping users save time and find exactly what they need in no time.
Why the New Website Matters
In a world where online shopping and browsing have become part of daily life, offering an exceptional digital experience is more important than ever. The launch of this new website supports our mission to providing AIA members and the profession with not just a great selection of products but also the best possible experience when navigating our site. Whether you’re a first-time visitor or a long-time user, the new design and features make it easier, faster, and more enjoyable to find what you’re looking for.
This exciting update ensures that our users can enjoy an intuitive, personalized, and hassle-free journey every time they visit. Be sure to check it out for yourself and keep coming back as we’re regularly posting new risk management and benefit related resources!
